Find creators. Run campaigns. Build repeatable partnerships.
Move from creator discovery to campaign delivery without relying on disconnected spreadsheets, inboxes and social DMs. Collantra gives brands one structured workflow for finding, evaluating and working with creators.
One place for the full collaboration lifecycle.
Start with fit, not follower count alone
Search by what matters
Filter creators by category, country, follower range and average views. Use public portfolio information and media-kit data to understand the creator before reaching out.
Build reusable shortlists
Save creators to lists for product launches, seasonal campaigns, UGC production or long-term ambassador programs. Good partners should be easy to find again.
Use campaign matching
Define target categories, countries and baseline performance requirements so Collantra can surface creators that fit the brief more closely.
Recruit creators with a clear brief
Publish opportunities creators can understand
Strong campaigns reduce uncertainty. State the campaign goal, deliverables, target market, minimum requirements, compensation and deadline before applications arrive.
Creators can apply with a pitch, while brands can also invite selected creators directly. That gives your team both inbound recruitment and targeted outreach.
Compare applicants in context
Review profile information, portfolio work, audience size, average views and the creator's pitch before moving an applicant into a collaboration.
Typical campaign types
- Sponsored Instagram or TikTok content
- UGC for paid social or brand channels
- Product gifting and seeding
- Affiliate or ambassador programs
- Launch campaigns
- Long-term creator partnerships
Manage the work after the match
Messaging
Keep conversations linked to the creator relationship instead of losing decisions across multiple channels.
Contracts
Create collaboration terms and collect signatures from both sides before production begins.
Deliverables
Define what is due, collect submission links, request revisions and approve completed work.
Reviews & analytics
Record collaboration outcomes and use campaign activity to make future creator selection more informed.
Why a structured creator workflow matters
Creator marketing becomes harder as the number of partners increases. A few direct messages can be managed manually; recurring campaigns across multiple creators quickly create fragmented communication, missing deadlines, unclear rights and reporting gaps.
Collantra is designed around a simple principle: creator discovery, recruitment and relationship management should live in the same environment. That gives brands a cleaner audit trail and creators a more professional experience.
For teams still building their creator program, start with a narrow objective. Decide whether you need reach, trusted recommendations, reusable UGC, affiliate sales or product seeding. The creator profile you need — and the way you measure success — changes with that objective.
For brands
What is the difference between creator discovery and a creator marketplace?
Discovery is proactive: your brand searches for creators and reaches out. A marketplace is inbound: you publish a campaign and interested creators apply. Collantra supports both workflows.
Can we work with UGC creators who do not have a large audience?
Yes. For UGC projects, production skill, style, reliability and portfolio quality can matter more than follower count because the brand may use the content on its own channels or in paid media.
Can we invite creators directly?
Yes. Brand accounts can discover creators, save them to lists and invite relevant creators to campaigns.
Does Collantra replace our legal review?
No. Collantra can structure collaboration terms and signatures, but brands should still use legal counsel where jurisdiction, rights, claims or regulatory requirements require specialist advice.